by Lisa Meller, CMP, CED, CITP
It takes strategy to design events that engage audiences and result in the highest retention and satisfaction scores. Incorporating WELLNESS components into your business or social event puts you on the right path and is a must to make your events thrive and your attendees feel ALIVE!
Why? Because wellness drives business, and your business can't afford to dismiss it. Wellness is a $4.5 trillion global industry, and it's growing nearly twice as quickly as other global economic growth sectors. (Check out www.globalwellnessinstitute.org for research.) Mental Wellness alone is worth $121 billion globally and is changing the ways we think and approach our lives. Across the globe people are rethinking what it means to be "well" - because today it goes beyond physical fitness; it's about whole-health approaches to being healthy physically, mentally, spiritually and socially. It's about being connected to one's self, to nature, and to others in meaningful and regenerative ways. These trends are driving change and tremendous growth.
I've been incorporating wellness into events for decades. But today more than ever people are open to it, appreciate it, and CRAVE it. COVID-19 has given it a huge push, but the pandemic really just accelerated a series of trends that were already taking off at high speed.
Here are ten (10) ways I've compiled to inspire you to incorporate wellness into your next event.
RESULT? By incorporating wellness, you'll enhance your event, raise satisfaction, and drive sales!
Please share your ideas and your comments! I'd love to hear from you. For more discussion or dialogue, reach out to me at LisaM@mellerperformanceevents.com or to our Rethink FIT Travel team at info@rethinkFITtravel.com. Follow us on Instagram @rethinkFIT_travel.
Additional Resources: Smart Meetings Magazine, Incentive Research Foundation, Organic Spa & Wellness Magazine, The Travel Institute, and to all of my incredible friends who are a part of the wellness movement @RethinkFITsocial #RethinkFIT #rethinkFITtravel
Wellness travel and group event specialists who believe in redefining what it means to be a FIT - Focused, Intentional and transformational. We offer luxury leisure travel and corporate, association and affinity group event management. We support the not-for-profit Rethink FIT Social Initiative and believe in helping everyone look, feel, and be their best.
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